In a change to the previous string of exotic location shoots, Stephen found himself in a London studio shooting what we can only describe as two ‘magical’ new spots for Schwarzkopf. The first of the two sees Schwarzkopf breaking previous stereotypes in using their first blonde-haired model. This was a big step for a brand that prides itself on its previous successes with brunettes in its advertising. Regardless of this added pressure, Stephen – as he does best, captures the essence of what Schwarzkopf are about.