07.17

Stephen Mead for Activia Percussion

Stephen Mead

Forty-three tummies show a range of realistic midriffs that endorse the Activia message of “it starts inside”. The idea was to portray real people in a charming way that made the viewer feel represented on screen. We cast all the tummies and shot them in a wide range of locations. A prize for identifying which tummy belongs to the client. Shot in Majorca with “The Local Production Company” Directed by Stephen Mead and produced by Holly Hartley. Cut by Suzy Davis and lit by Erwan Elies. With the help of some good Spanish catering, we managed to end up with quite impressive tummies ourselves.

CREDITS
Client: Danone
Product: Activia
Title: Activia Percussion
Agency: Y&R London / Barcelona
Agency Global Creative Director: Mark Roalfe

Agency Producer: Javier Gonzalez

Production company: Short Films
Producer: Holly Hartley

Production Manager: Tanya Speight

Director: Stephen Mead
Telecine operator: Jean Clement
Editor: Suzy Davis
Cinematographer: Erwan Elies

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